Suggested to read by a friend, this was the correct length for the subject. It is a clear game-changer for the typical marketing-based business structure. Much of it I have acquired through reading articles on many of the businesses highlighted, and practicing with small-business clients.
Great for anyone in business for themselves or thinking of starting their own business.
My one disclaimer though: Although Mr. Holiday is insistent on promoting a business with a small marketing budget, he does not clearly define the difference between Marketing and Graphic Design / User Interface / Website Functionality for the businesses used in his examples. I feel that many people (not website programmers) will confuse "Marketing" with these essential needs for a successful product and business. ALL of his example are masterfully designed and coded for optimal presence and online functionality.
Great for anyone in business for themselves or thinking of starting their own business.
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